Smart Choice

When it comes to truly protecting your financial future the Smart Choice is always Smart means instant market comparison quotes, with the best cover at the lowest prices, but it also means getting best returns on your Investments and Pension.

What’s more, provides instant access to full policy information and on each of our product pages you fill find a detailed product explanation, helpful FAQ’s and top money saving tips. You can also make an online enquiry, or simply call us for free expert advice and unbeatable quotes: 01 845 0049


Mortgage Protection

Mortgage loan life insurance with optional Serious Illness. We compare, to get you the best price. Learn More…


Life Insurance

Fixed price life insurance with optional serious Illness and free added benefits. Get the best deal here. Learn More…


Serious Illness Cover

Pays a cash lump sum to you, on the diagnosis of up to 73 specified illnesses. Get cover at the best price. Learn More…


Income Protection

Replaces up to 75% of your lost Income, if unable to work. We provide the lowest premiums, with full tax relief. Learn More…

Cancer Insurance Cover

Cancer Insurance

Cancer Insurance provides tax-free cash when you need it most, helping you focus on your recovery. Learn More…

Over 50s Life Cover

Over 50’s Life Cover

Life Assurance for the over 50’s, no medical required and best suited to funeral cover insurance. Learn More…

Tax Deductible Life Cover

Pension Term Cover

Tax deductible Life Insurance for the self-employed and people in non-pensionable employment Learn More…


Estate Planning

Effective use of Whole of Life Assurance to remove a tax liability on your estate. Get the best value here. Learn More…


Key Person Insurance

Get the best price quotes for your key people, with free advice and simple set-up. Get in touch today. Learn More…

Co-Directors Insurance

Co-Directors Cover

Effective use of Life Assurance to buy back shares on the serioss illness, or death of a shareholder. Learn More…


Pensions & ARF’s

Get better value and advice on your pension, if saving now, moving job, or even reaching retirement soon. Learn More…


Investment Bonds

Seeking much better investment returns on your money? We compare leading providers for the best options. Learn More…

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