Mortgage Protection

Mortgage loan life insurance with optional Serious Illness. We compare, to get you the very best deal. Learn More…


Life Insurance

Compare life insurance quotes with optional serious Illness and free added benefits. Get best value here. Learn More…


Serious Illness

Pays a cash lump sum to you, on the diagnosis of a specified serious illness. Get covered at the best price. Learn More…


Income Protection

Replaces up to 75% of your lost Income, if unable to work. We provide the lowest premiums, with full tax relief. Learn More…

Life Income Cover

Life Income Cover

Combine your life insurance tax-free cash lump sum, with a monthly income, or opt for income only. Learn More…

Over 50s Life Cover

Over 50’s Life Cover

Life Assurance for the over 50’s, no medical required and best suited to funeral cover insurance. Learn More…

Deductible Life Cover

Deductible Life Cover

Tax deductible Life Cover for the self-employed and people in non-pensionable employment Learn More…


Estate Planning

Effective use of Whole of Life Assurance to remove a tax liability on your estate. Get the best value here. Learn More…


Key Person Insurance

Get the best price quotes for your key people, with free advice and simple set-up. Get in touch today. Learn More…

Co-Directors Insurance

Co-Directors Cover

Effective use of Life Insurance to buy back company shares on the death of a company director. Learn More…


Private Pensions

Get better value and advice on your pension, if saving now, moving job, or even reaching retirement soon. Learn More…



Seeking better investment returns on your money? We compare leading providers for the best options. Learn More…


Smart Financial Advice, is Ireland’s foremost online Financial Brokers, advising customers nationwide, on how to save money on their life insurance, pension and investment needs.

With our dedication to best value, online quotes and full insurer comparison, we make getting smart, neutral financial advice simple.


Lowest Cost Life & Pensions

With our lowest price promise, we will beat any life insurance, serious illness cover, or income protection quote from any life insurer, we simply won’t be beaten on price!

We also minimise pension and investment charges, on all best market insurer plans, to maximise your future investment returns.


Full Market Comparison

Best value is not only about cost, we ensure you get the best choice product too! Simply run your quote to instantly compare all leading life insurers in seconds.

Also, visit our Pensions and Savings & Investment pages, to find out you can benefit from low cost, flexible investment plans.

Our insurers, Aviva, Zurich, Friends First, Irish Life, New Ireland and Royal London

Easy Application

Once you have run your quote, applying for your cover is made quick and simple.

You are automatically sent your quote, policy benefits guide and application form via email, with a choice of online, telephone, or postal return. You will also automatically receive a customer support call, to cover any questions – expert advice is free!


Jargon Buster

Life insurance is full of terms and phrases that may have you searching for a dictionary. To help you to better understand the terminology and allow you to make a more informed decision, we’ve created an A – Z of terms commonly used.

Life Cover Blog

Cutting the cost of your life insurance

Cutting the cost of your life insurance

Cutting the cost of your life insurance, maybe a lot easier than you might think. Here with the help of our money-saving tips, you can still get the appropriate cover while cutting the ...



Brian Kavanagh – Dublin

Rating: StarStarStarStarStar

As a recently formed company we were aware of the need to protect the firm against the effect of a serious illness, or untimely death of our key people adversely affecting the firm. We searched on-line for specialists in this …

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