- They are the ones who steer, create and drive your business.
- The people without whom your business would lose sales and profits, or without whom even the basic viability of your business would be shaken.
- Look at the directors, partners, owners and beyond.
- Consider the roles of senior managers in sales, technical development and operations – the roles will change in every business. but the candidates are sure to jump out at you.
- Insuring these people will provide the extra cash needed to take on temporary staff or recruit and train a replacement.