How to choose a financial adviser in Ireland

How to choose a financial adviser in Ireland

A financial adviser is an individual that is professionally qualified to give you financial planning advice. However, some financial advisers are restricted in the areas for which they are qualified to advise, while others are qualified to cover the full remit of Mortgage Protection, Life Insurance, Income Protection, Pensions, Investments and Savings advice.

How to choose a financial Adviser

In the Republic of Ireland, a fully qualified financial adviser will hold the letters QFA (qualified financial adviser) or CFP Chartered Financial Planner.

Choosing independent advice

Just because your chosen adviser is fully qualified, does not mean that they are independent. To get unbiased advice you need to choose a financial adviser that operates as a Financial Broker, meaning they work with several financial institutions and offer a broad choice of plans and policies. Only by accessing a Financial Broker can you access the financial solution you want and also guarantee yourself the best value for money.

If you decide to go with an online financial broker, you need to choose one such as the likes of, that offers financial advice and not just quotes without advice, known as an execution-only broker.

Key points
  • Check a financial adviser’s credentials, look for QFA, or CFP.
  • Avoid tied agents and buying directly from the insurer, as you will get limited choice.
  • If choosing a fee-based financial broker, ensure that any agreed fee is in lieu of them also receiving a commission from the institution providing the product.
  • If choosing an online financial broker, avoid execution only offering by checking their terms of business, which they must supply and can normally be also found on their website.
Top tips
  1. When seeking best value on mortgage protection, serious illness, life insurance or income, protection opt for an online financial broker, offering advice and full term discount.
  2. If you need a full financial review, request a meeting with your chosen financial broker, remembering that some but not all charge a fee.
Which Financial Broker

When choosing, a financial broker check their credentials.

Any reputable financial broker operating online or face to face or both will have their own secure website and here is where you should be able to fully check them out.

Look for a link to their terms of business, which will not only outline their regulatory status but also how many firms they deal with and in the case of online-only operations, whether they are execution-only or advisory.

Guidance and advice

The first thing to note is that there’s a huge difference between ‘guidance’ and ‘advice’. Guidance can present and explain a range of options to you, but advice can also help you choose through discussion.

Only a qualified advisor within a financial brokerage, can assess your individual personal circumstances and provide you with the best advice based on the most suitable solution from a range of market options.

Guidance and advice through, is an online financial broker that works with all the leading life insurance companies in the country.

Online guidance is provided through product learn more pages, video’s, FAQ’s, and top tips, as well as through our blog articles and advice is offered via phone, email, and face to face as required.

We do not charge fees and pension and investment advice can be provided face to face by appointment.

Other sources of guidance are:

Consumer Help

Paying for independent financial advice

Some financial brokers will charge a fee for their advice, or to carry out a full financial review of your personal circumstances.

Checking their terms of business will outline if they charge fees and whether they are remunerated by a combination of both fees and commission.

Before engaging a financial adviser, it’s always a good idea to get clarity on exactly how much the advice is going to cost you and whether you believe it’s worth it. Some advisers may charge an hourly fee, rather than a fixed fee, while others offer free consultations.

To speak to a One Quote financial adviser, call: 01 845 0049 or, make an enquiry.

Ken O’Gorman – QFA – Smart Financial Protection

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